In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.One key aspect of the B2B buying journey is the awareness stage, where buyers become aware of a problem or opport… Read More

B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.One key aspect of the B2B buying … Read More

In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.The buyer's journey describes the procedure that possible customers go through when considering a purchase. It ty… Read More

In this compelling episode on the B2B eCommerce Podcast I shared my considering why the Sales Channel no more exists, and other realities regarding modern-day B2B advertising and marketing. We discuss how the buying journey is now totally fragmented as well as the way that neighborhood building can assist marketing experts take back control of the … Read More

In this hard-hitting episode on the B2B eCommerce Podcast I shared my considering why the Sales Funnel no more exists, and also other realities about contemporary B2B marketing. We talk about how the purchasing journey is now entirely fragmented as well as the manner in which area structure can aid marketers retake control of the exploration and al… Read More